GTM in Practice with Stage 2 Capital | Liz Christo | Substack

Human SDR or AI SDR?

Where AI SDRs help, where they don't, and who to hire first. A guide for early-stage founders.

Jul 18 • Liz Christo

Most Popular

Three Metrics Every New Founder Should Track

Feb 21 • Liz Christo

How to Use Wikipedia to Boost LLM Visibility

Jun 28, 2025 • Liz Christo

Outbound Isn’t Dead—It’s Just Different

Mar 28 • Liz Christo

Writing Content That Ranks with LLMs

Jul 19, 2025 • Liz Christo

GTM AI

How to Build a Lead Gen AI Agent That Books Meetings While You Sleep

A step-by-step guide to capturing the traffic you already have and converting it into qualified meetings

Jul 11 • Mandy Cole

Use AI to Prioritize Your Account List with Signals

Stop collecting noise. Start running plays.

Jun 20 • Mandy Cole

How to Qualify & Enrich Contacts with AI

Your best reps already know who's worth reaching out to. Here's how to extract that judgment, document it, and run it at scale.

Jun 6 • Mandy Cole

Dear Stage 2

Human SDR or AI SDR?

Where AI SDRs help, where they don't, and who to hire first. A guide for early-stage founders.

Jul 18 • Liz Christo

Buying AI for Customer Success? Start by Asking Where Your Team Spends Its Time

If your team is buried in low-value work, AI just does the wrong work faster. Here's how to find the real leverage before you buy.

Jun 27 • Liz Christo

How to Build a Business Case That Survives CFO Scrutiny

A real-life example of using Lovable to enable your sales team

Jun 13 • Liz Christo

GTM in Practice with Stage 2 Capital

GTM in Practice with Stage 2 Capital

Scaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.

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