GTM in Practice with Stage 2 Capital | Substack

How to Measure AI Impact

You can't connect AI to revenue until you know who's using it. Here's a framework for how to think about adoption and impact.

Aug 1 • Liz Christo

Most Popular

Three Metrics Every New Founder Should Track

Feb 21 • Liz Christo

How to Use Wikipedia to Boost LLM Visibility

Jun 28, 2025 • Liz Christo

Writing Content That Ranks with LLMs

Jul 19, 2025 • Liz Christo

Outbound Isn’t Dead—It’s Just Different

Mar 28 • Liz Christo

GTM AI

How to Use Claude to Define Your Ideal Customer Profile

A step-by-step way to use Claude to turn vague ICP guesses into rules your reps can actually apply

Aug 8 • Mandy Cole

How to Build a Lead Gen AI Agent That Books Meetings While You Sleep

A step-by-step guide to capturing the traffic you already have and converting it into qualified meetings

Jul 11 • Mandy Cole

Use AI to Prioritize Your Account List with Signals

Stop collecting noise. Start running plays.

Jun 20 • Mandy Cole

Dear Stage 2

Your Churn Problem Started in the Comp Plan

Why logo churn often starts with comp and territory design, and how to fix it so AEs close customers who stay.

Oct 10 • Liz Christo

Two Priorities at a Time: How GitHub's Sales Dev Leader Focuses

How to narrow a long list of priorities down to the two that actually deserve attention, so real progress finally happens.

Sep 26 • Liz Christo

How Should Founders Negotiate With Procurement?

Here's how to negotiate the last mile of an enterprise deal without discounting your way into a bad contract.

Sep 12 • Liz Christo

GTM in Practice with Stage 2 Capital

GTM in Practice with Stage 2 Capital

Scaling strategies from the GTM experts at Stage 2 Capital. Get practical insights from LPs, founders, and operators—covering what’s working, what’s changing, and how to scale smarter.

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