Archive - GTM in Practice with Stage 2 Capital

How Is AI Changing the Way We Hire?

The traits that make someone great at the job haven't changed, here's how to define them and hire for them at scale.

Aug 29 • Liz Christo

How to Layer Enterprise Sales into a PLG Company

Your bottoms-up motion is working. Here's how to add enterprise contracts without smothering it.

Aug 22 • Liz Christo

Do You Need a GTM Engineer?

Before you post the job, know what you're actually hiring for. Here's how to scope it, and how to hire right.

Aug 15 • Liz Christo

How to Use Claude to Define Your Ideal Customer Profile

A step-by-step way to use Claude to turn vague ICP guesses into rules your reps can actually apply

Aug 8 • Mandy Cole

How to Measure AI Impact

You can't connect AI to revenue until you know who's using it. Here's a framework for how to think about adoption and impact.

Aug 1 • Liz Christo

July 2026

Human SDR or AI SDR?

Where AI SDRs help, where they don't, and who to hire first. A guide for early-stage founders.

Jul 18 • Liz Christo

How to Build a Lead Gen AI Agent That Books Meetings While You Sleep

A step-by-step guide to capturing the traffic you already have and converting it into qualified meetings

Jul 11 • Mandy Cole

June 2026

Buying AI for Customer Success? Start by Asking Where Your Team Spends Its Time

If your team is buried in low-value work, AI just does the wrong work faster. Here's how to find the real leverage before you buy.

Jun 27 • Liz Christo

Use AI to Prioritize Your Account List with Signals

Stop collecting noise. Start running plays.

Jun 20 • Mandy Cole

How to Build a Business Case That Survives CFO Scrutiny

A real-life example of using Lovable to enable your sales team

Jun 13 • Liz Christo

How to Qualify & Enrich Contacts with AI

Your best reps already know who's worth reaching out to. Here's how to extract that judgment, document it, and run it at scale.

Jun 6 • Mandy Cole

May 2026

I’m a Sales Manager - How Should I Start Using AI Today?

Three coaching workflows you can run in any LLM today

May 30 • Liz Christo

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